The Big Secret of Fabulous and Mediocre Web Site Hosting
Companies
Most web site hosting services like the one you're probably
using right now, provide you with space on which you can
host your web site. These mediocre web site hosting companies
will even help you set up your own email addresses and provide
you with the ability to run your own scripts and programs.
Some of the better ones out here will even let you use
a nice Eye Candy control panel to help you manage your site.
If your lucky they'll even throw in a website statistics
app as well. For most web site hosting companies that's
about it! Most web site hosting services won't bother giving
you more service for you money.
To be honest most people (me included) always thought this
was okay until we woke up and realized that there's a lot
more to running a internet business than simply hosting
our site.
I quickly realized there are some new companies out there
that offer way, way more than other companies. Some of these
web site hosting services are really raising the bar several
notches for all web site hosting services on the internet.
TopNotch Webhosting
In this short summary you'll find some of the features
you need to be looking out for if you're looking for a new
web site hosting service or planning to transfer your web
site.
You need to be on the look out for:
1) A web site hosting service that helps you add new domains
for a small fee without having to pay any additional monthly
fee. So you can host many domains and still pay one monthly
fee, thus saving you money.
2) A web site hosting service that will help you publish
and manage your own newsletter so that you can regularly
follow-up with your prospects and customers and thereby
increase your sales. Look if they give you the option to
publish a newsletter in both HTML and text format.
3) A web site hosting service that can set up an unlimited
number of follow-up auto responders. So you can automatically
follow-up with your prospects and send them a series of
emails one after the other on any day you prefer.
4) A web site hosting service that helps you personalize
all your newsletters and follow-up emails. So you can let
all your newsletters and emails begin with something like
"Hi Paul" or "Hi Peter". Most people
know that personalizing emails has proven to increase response
rates by as much as 40% - 50% in some cases. Prospects love
it when they receive mails like this!
5) A web site hosting service that helps you set up your
own affiliate program so that other website owners can promote
your site or products and earn commissions on the sales
or leads they produce for you.
6) A web site hosting service that gives you the possibility
to track the results of all your advertising campaigns like
banner ads, eZine ads, ads in pay per click engines like
Google Adwords or Overture. By using such a feature you
will know exactly how many visitors you are receiving from
each source, but also how many sales you are receiving from
each source. This information will help you make better
decisions what to optimize and what to dump.
7) A web site hosting service that gives you the possibility
to sell multiple items from your web site using a shopping
cart that calculate things like taxes and shipping costs
in real time!
8) A web site hosting service that helps you protect your
download page if you want to sell digital products like
e-books or software from your site. Or protect your members
only site or signup page so that only legitimate customers
can download your products or sign up for your membership
site.
9) A web site hosting service that helps you set up junk
mail filters so that any junk mail that you receive is filtered
out before they reach your account.
10) A web site hosting service that contains a built-in
anti-virus software so that any virus containing emails
you receive will be automatically deleted.
11) A web site hosting service that has great costumer
support. Fast response is important is this field. A good
web site hosting service respond to you within 24 hours.
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