Internet Domain Registration - Establishing and Transferring
Your Domain Name
If you're in business, one of the most important things
to you may be your ability to establish an internet presence.
Operating some type of functional web site for your business
helps your customers find you, can present additional marketing
opportunities through e-commerce, and offers advertising
opportunities that you can not get elsewhere. Companies
that do not have a web site lose business to companies that
do all the time.
Of course the real key to your web site is the internet
domain registration. Everybody wants www.mybusiness.com
- the problem is that domain names are unique and can be
taken by anyone. If you don't register your desired domain
name right away, someone else could take it. The fact is
that internet domain registration can turn into a sneaky
competitive game. In many cases business owners have gone
to register a domain name and found that it had been registered
years before they every started the company by some group
that is in the business of registering domains and then
turning around and selling them for exorbitant rates.
A humorous story came from the 2005 municipal election
in North Las Vegas, Nevada when one candidate realized that
the incumbent mayor had not registered an internet domain
name. The incumbent registered the mayor's name dot com
and as many variants of it that he could come up with, literally
stealing the Mayor's plans for a web site out from under
him. The tactic didn't win him the election, but the candidate
managed to annoy the mayor quite a bit and still owns the
internet domain registration names to this day.
The key to avoiding these sorts of problems lies in early
registration of your desired domain name. If you find the
one that you want (or a close variant of it), register it
immediately. Even if you're not prepared to set up a web
site yet or won't be for several years, register the domain
right away anyway.
Registering a domain name before being ready to set up
its web site will require the domain name being transferred
to the servers of your desired host when you are ready to
establish the site. Transferring the domain name once you
have selected a web host is a very simple process, but does
require you to establish the change with both the registration
company and the new host. The new host will provide you
with the server information that you, in turn, will need
to provide to the company with whom you originally registered
the domain. There may be a short waiting period (typically
24 to 72 hours) while both servers get the information updated.
Once that process is complete, you'll have your domain safely
residing on your host's servers and your site (as long as
it's been built) will be ready to go.
The internet domain registration and transfer for your
business web site is a simple process and can be completed
through automated online systems in most cases. Clearly
the most important part of this process is the registration
of the domain name and this should always be done as soon
as possible, even if it is going to be years before you're
ready to get the actual web site up and running.
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