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The Problem With Web Hosting Today
When it comes to web hosting, the quality of the bandwidth
is as important (if not more important) than the hardware
your site runs on. That's because even with the fastest
web server, your site will come to a crawl if it's connected
to poor quality bandwidth.
In the beginning, the Internet consisted of a single network
(backbone) used by US government-funded researchers and
organizations. Today, the Internet consists of more than
a dozen backbones and hundreds of interconnected computer
networks. These networks exchange traffic with one another
primarily at two public network access points in the US
-- one on each coast (MAE East & MAE West).
Then the Internet grew and telecommunications companies
built additional backbones to support the additional traffic.
But while additional backbones provided more bandwidth,
the overburdened public network access points caused major
slowdowns and serious bottlenecks. To ease this congestion,
backbone providers created private connections or 'peering
points,' between their networks. This allows data to move
from one network to another with much less use of the public
access points.
But as Internet traffic continues to increase, private
peering points are becoming more congested and backbone
providers lack the financial incentive to invest money to
accommodate their competitors' traffic. When peering points
are congested, data packet loss occurs, slowing downloads
and decreasing the reliability of data transmissions. This
may not sound like a problem, but when you consider that
even a one percent packet loss can double your customer's
download time, you can see how points of congestion lead
to major slowdowns in data transmission on the Internet.
The solution: Intelligent Routing Technology and ASsimilator
Technology.
Intelligent Routing Technology simply means instead of
routing your Web site traffic through MAE East or MAE West
or peering points, your web site is directly connected to
the major backbones. Nine of these backbones are considered
major and carry approximately 95% of all US Internet traffic.
Data from point A to point B is sent directly to its destination
via the fastest and least congested path possible. This
dramatically boosts your web site's performance. Multiple
routing options also virtually guarantee connectivity to
the Internet, regardless of problems individual backbone
providers may be experiencing. This technology also assures
you of superior performance during peak traffic times by
getting your data to its destination and back in the fastest,
most efficient way.
ASsimilator technology is intelligent software-based systems
for Internet Protocol route optimization-that selects the
most direct route for your data. ASsimilator assesses the
global routing tables being advertised by all of the backbone
networks home to a given service point. It automatically
determines exactly which Internet Protocol routes are to
be optimized to which networks. ASsimilator then routes
data to its intended destination backbone. A verification
system allows ASsimilator to monitor the routing of data,
and if routing is found to be suboptimal, adjustments may
be made to further optimize routing. ASsimilator controls
outbound routing to a backbone network from the service
point as well as influences inbound routing from non-controlled
networks.
So what does this all mean if you are looking for a company
to host your website?
You need to have your website hosted by a company that
uses these TWO technologies. They are BOTH necessary for
the effective and efficient functioning of your website.
It will bring certainty to the process of communicating
on the Internet -- a peace of mind that your website has
the redundancy and bandwidth needed to stay online 24/7.
Additionally, it will allow your customers to receive fast,
reliable and centrally managed Internet connectivity services
that maximize the performance of their mission-critical
Internet-based applications.
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